Facebook Video Ads: Better Than YouTube?


It’s tough to discuss Internet marketing these days without talking about movie advertising. Videos are everywhere, and brands are employing the power of visual communication to create engaging articles that attracting consumer focus. With new technologies emerging daily, it is easier than ever to create professional videos with no sizeable digital marketing budget. Facebook’s unveiling of Facebook Video Ads is an effort to compete with YouTube, which has most captured the vast majority of video entrepreneurs in the last few years.

Facebook vs. YouTube

Let’s face it: If people want to watch videos online, YouTube is a clear place. With over one billion unique visitors each month and 100 hours of video uploaded into the network every moment, YouTube dominates the movie space. Must Check download facebook videos.

But Facebook might be a competitor for advertisers. While YouTube gets about 200 million Facebook boasts approximately 645 million hits every day. Facebook has over one billion accounts holders-although you do not need an account to see content on YouTube, simply to post content. The concept of some advertisers is just to target video advertisements where most individuals are, noting that Facebook’s 645 million hits daily makes for an impressive audience.

Facebook Plans to Prove 15-Second Video Ads

It’s not a massive surprise that shortly after Facebook-owned Instagram introduced a 15-second video attribute, the social network would try to capitalize on that performance by developing a video advertising opportunity. While it is not yet available to advertisers, Facebook is making its programs known in addition to a little about how it would work.

Advertisers would create 15-second movie ads-so those utilizing Instagram Video for brand awareness campaigns have the dirty work done. The ads would be placed on customers’ timelines. The costs, however, are predicted to be somewhat intrusive at around $2.5 million per day. The move is targeted at brands.

When you compare this to the $3.8 million advertisers spent on a single, 30-second spot during the Super Bowl this past year, it will not appear out of reach for major brand advertisers. Still, with the broad array in budgets among manufacturers using Internet advertising-including Google PPC, YouTube, and other platforms-it’s a bold move that may or may not find success based on how well big-budget manufacturers embrace the new prospect.

Facebook Takes a Slice of the Advertising Pie

The move is probably an effort to have a larger slice of the advertising revenue pie. Presently, Google retains the largest portion of revenue-claiming 33 percent, while Facebook takes only 5% of global digital advertising revenue. And U.S. digital video advertising is expected to grow exponentially by 2017 from $2.39 billion to $9 billion, according to estimates by eMarketer.

So while the move makes sense from a sales standpoint-how will it pan out? It appears plausible to target TV advertisers to move them in the tv platform (which remains the total advertising giant across multiple types of media) into the electronic sphere. To getting ads planted in their news feeds, but will users take? Will there be the possibility to opt-out? And how many users will do?

Another risk is that Facebook stands to alienate its widespread audience. Presently, Facebook Ads is non-invasive, and users may click or click. Turning the Facebook platform into a television-esque format where users don’t have any option but to sit through advertisements might be a big turnoff for its user base.